Effect House Ecosystem

Reduce the creative barrier while raising the quality and diversity of what creators produce.

About Asset

Creators lost time hunting for building blocks. Recommending high quality assets by category made discovery faster, raised effect quality, and lifted conversion and submissions.

About Template

Templates became teaching tools: each one highlights a key category or new capability in an easy to follow format, lowering the barrier for new tool users.

Makeup
Green Screen effect template preview
Green Screen
Filter
Screen Effect
Transition
3D Accessory
Text
Sticker
Video Template
Meme template preview
Meme
The Approach

Asset & Template Visual Upgrade

01
Why

Templates across the library had no shared visual identity, so the system felt disconnected.

02
Goal

One cohesive visual language that ties every template together, whatever the creator or category.

03
How

Expand Archie, the existing mascot, into a small cast that sets the tone for every new template.

04
Practice

Ground the direction in research, testing which styles resonate with creators before committing.

Results

Before & After

Before
After

More content was never the goal. Build the system, and more people make better content.

Framework

Interaction / Game Template

Games pull users in, and social mechanics multiply that pull. These templates become a source of motivation and inspiration.

Target Evaluation
Ideas from game effects
Interaction category
Gameplay & target visual
Component Layers
Components
Gameplay / effect
UI / UX
Production & Release
Visual iteration
Release

How to inspire tool users

The games are inspired by in-house templates:

Templates
Slide Puzzle
Find the Bunny
Water Blaster
Character Controller
Quiz Dash
Bamboo Slicer
Bounce Off
Tool User Games
Family Rush 2
Find Spongebob
Ghost Catcher
Don't Fall
Squid Game Red Light
Cut Kanun
Watermelon Up

Satisfies the urge to show off and compare.
Gives people a reason to share their own results.