Creative design leader with 18 years across games, 3D, AR, and creative tools, turning ambiguous technical challenges into systems people actually want to use.
The same five moves show up across every system I've built, from a 3D avatar pipeline to a creator-scale template ecosystem.
Map the real constraints (technical, organizational, human) before proposing anything.
Find the question behind the question. The stated problem is rarely the real one.
Make the ambiguous tangible fast, so decisions get made on something real, not a slide.
Turn a working idea into a repeatable system other people can build on without me.
Close the loop (usage, retention, adoption) and feed it back into the next round.
Each one started as a narrower brief and turned into something that had to scale beyond me.
Framework Lead · Design Strategy · Creative Direction · Product Thinking
3D Art Director · Creative Direction · System Design · Pipeline Development
Creative Strategy · Design point of contact · Visual Direction · Cross-functional Collaboration
Art Direction · 2D / 3D Production · Unity Pipeline · Team Leadership
